Hi so it has been a while since I dm'd so I would love to get back into it  I generally tend to write my stories aroumd the players with some in world events tied into it. I've spent a lot of time writing up everything for this world and while there is more that can always be added it is very fleshed out in my opinion.  I am also writing a Light novel based in the world so getting people to play in it is the best way in my opinion to flesh that out more.  I have a multi page google doc with all the worlds lore and other info on it.  feel free to ask any questions you want